By Ahmed Aliyu
Marketers and participants at the just-concluded Kano International Trade Fair have endorsed the newly unveiled Dangote Sugar packs, describing them as convenient, consumer-friendly, and well-suited for both household use and retailing.
Dangote Sugar recently unveiled new pack sizes, including 100g sachets and 25kg bags aimed at increasing affordability and market penetration.
“The Dangote new sugar packs will greatly make more affordable to the average northern population,” a monarch who participated in the Fair, Alhaji Isyaku Umar Tofa, Makaman Bichi, told newsmen on the sideline of the company’s Special Day.
According to him, the redesigned and reasonably priced packs will enable more households, small retailers, and food vendors to access quality sugar without financial strain, thereby supporting both daily consumption needs and small-scale commercial activities.
Reacting, prominent businessman and Chief Executive of Sambajo General Enterprises Limited, Alhaji Salisu Sambajo said the 25kg pack is ideal for SMEs, bakeries, restaurants and distributors who require bulk but affordable quantities, making it easier for them to access quality sugar without high upfront costs.
On the other hand, he said, the 100g pack targets low-income households, retail kiosks, and on-the-go consumers.
“Together, these new pack sizes broaden our reach across all consumer segments, improve product visibility in open markets and retail outlets, and ultimately enhance our market share in the North.”
Dangote is one of the major sponsors of the Kano Trade Fair, with the theme: Empowering SMEs for Sustainable Growth.
He said the Dangote Group’s continuous investment in critical sectors such as sugar, petroleum, cement, fertilizers and more which has tremendously supported national development and improved livelihoods.
Alhaji Sambajo urged Dangote to maintain this commitment to quality, innovation, and local empowerment, especially across northern communities.
“Alhaji Aliko’s contributions remain invaluable, and we look forward to more breakthroughs that will support Nigeria’s growth and self-reliance,” he said.
He added that government should continue to create an enabling environment for large-scale industrialists like the Dangote Group.
“We need a supportive policy on transportation, taxation, energy supply, and ease of doing business to allow these industries to operate optimally and remain competitive,” he said.
A female trader from Maiduguri, Hajiya Y’agana Babagana, who participated in the Kano International Trade Fair, described the company’s initiative to introduce affordable 100g and 25kg sugar packs as a welcome development for consumers.
“I sell locally made incense, known as turaren wuta, and sugar is an essential ingredient in producing it, you simply cannot make turaren wuta without sugar,” Y’agana explained. She spoke enthusiastically about the new range of Dangote Sugar, adding, “You can see why we flocked to the Dangote pavilion to buy, especially the 25kg pack.”
